Possible research questions
OK, the title of this post is a bit misleading. It might make you think that I have actually crafted some research questions. What I've actually done is identified some POSSIBLE research questions/areas for us. I'd like for you to consider them, give me your comments, and offer up any research questions that you consider possibilities for this research. After we develop the research questions (or hypotheses) then we can work on modifying the codesheet.
My current thinking is that we have no more than four or five research questions or hypotheses, so we have our work cut out for us.
BTW, these are arranged in no particular order. I have stars beside the ones that I like the best.
* 1. Do the 527 ads affirm or rebut party ideology as expressed in party platforms?
*2. If so, is this done primarily verbally or non-verbally?
* 3. Are 527 ads more likely to produce ads that use story-telling conventions such as drama, narrative and testimonials than conventions such as voice-over or ????.
4. Do 527s use more emotional appeals than non-emotional?
*5. If so, what type of emotional appeals are most often used?
6. Are 527 ads more likely to focus on single image characteristics, such as experience, loyalty, trustworthiness, etc.?
7. Kaid found that 527 ads more more focused on image than issues. What were the most frequently found values or characteristics in the ads? (trustworthiness, competence, loyalty, patriotism, etc.)
*8. What image of candidates was presented in candidate-positive 527 ads? (qualities stressed in the ads)
9. How did the 527 ads portray the Iraq War? (if they did)
10. How did the 527 ads portray the American economy?
* 11. What emotional style was used most often in the 527 ads? (Positive, Negative, Cynical, Upbeat, etc.) (there's some prior research in this area)
12. What was the predominant symbolism found in the ads? (flag, heroism, American dream, patriotism, etc.)
*13. Are attack ads more likely to be based on logical, emotional or ethos appeals?
*14. Are the support ads more likely to be based on logical, emotional or ethos appeals?
My current thinking is that we have no more than four or five research questions or hypotheses, so we have our work cut out for us.
BTW, these are arranged in no particular order. I have stars beside the ones that I like the best.
* 1. Do the 527 ads affirm or rebut party ideology as expressed in party platforms?
*2. If so, is this done primarily verbally or non-verbally?
* 3. Are 527 ads more likely to produce ads that use story-telling conventions such as drama, narrative and testimonials than conventions such as voice-over or ????.
4. Do 527s use more emotional appeals than non-emotional?
*5. If so, what type of emotional appeals are most often used?
6. Are 527 ads more likely to focus on single image characteristics, such as experience, loyalty, trustworthiness, etc.?
7. Kaid found that 527 ads more more focused on image than issues. What were the most frequently found values or characteristics in the ads? (trustworthiness, competence, loyalty, patriotism, etc.)
*8. What image of candidates was presented in candidate-positive 527 ads? (qualities stressed in the ads)
9. How did the 527 ads portray the Iraq War? (if they did)
10. How did the 527 ads portray the American economy?
* 11. What emotional style was used most often in the 527 ads? (Positive, Negative, Cynical, Upbeat, etc.) (there's some prior research in this area)
12. What was the predominant symbolism found in the ads? (flag, heroism, American dream, patriotism, etc.)
*13. Are attack ads more likely to be based on logical, emotional or ethos appeals?
*14. Are the support ads more likely to be based on logical, emotional or ethos appeals?
posted by Melissa Smith | 4:01 PM
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